Held Oct. 8-11, 2023, the HighEdWeb 2023 Annual Conference was a hybrid conference that explored and presented solutions for the unique issues facing digital teams at colleges and universities.
Presentations and video content are restricted to current institutional, professional-premium, affiliate and student members. Become a member.
General sessions
Tracks
APIs, analytics and integration
- Building data-driven marketing plans: A case study
- Data visualization cheap and easy(-ish) — Or, lessons learned from a data dashboard project
- DIY website audit: How to excel in selling your school
- Don’t just crunch numbers, set them free: A guide to data empowerment
- Get comfortable with AI
- Leveraging machine learning to meet goals, serve prospective and current students at ASU
- Modernize WordPress for a multi-developer, multi-environment workflow
- Put your analytics to work: Five ways to use data to enroll your class
- The Robin to your Batman: Integrating AI into your recruitment strategy
- The robots are finally here! AI tools in UX, design and development to setup today
Development, programming and CMS
- Ad hoc identity management for parents of admitted students
- Building a homegrown university portal with a tiny team
- Drupal and Microsoft Azure together in harmony
- Hacking browser validation: Take control of form error handling without third-party libraries
- How to extend WP-CLI for fame and fortune
- How we built a design system storefront with WordPress blocks
- Introduction to GitHub Actions: Understanding key terms and building your first GitHub Action
- Level up: Boost engagement with online games
- Maybe some other time Docker: Fast, declarative and reproducible developer environments using Nix
- Static site generators and the JAMstack: Liberating tools for fast and secure websites
- Theme family trees and the future of WordPress
Management, teams and personal development
- Architecting agile transformation in higher ed
- Cozying up to chaos and other life lessons: Getting started with governance in higher ed
- Creating a support group for marketing folks in a non-marketing world
- Creating tomorrow’s developers by training them as student content editors today
- Diary of a new higher ed professional
- Emergency-preparedness for your communications team
- Keeping the lights on while critically understaffed
- Making remote teamwork work
- The multi-vendor strategy for a comprehensive website redesign
- Two developers and a PM walk into a bar: Lessons learned over libations at last year’s HighEdWeb
- Watering the lawn: Tips for building a grass-roots Digital Accessibility Coalition
Other cool stuff
- A holistic approach to digital marketing analytics
- Breaking up with vendors: Taking on complexity to keep things simple
- Creating lasting change: A digital accessibility coordinator’s journey
- Guide to slide design
- Know your role: Career paths in higher ed marketing
- Listening to students and applying their feedback
- Long time running: Reflections on a long rewarding career
- A new look for an old college: A case study in working with centralized services
- Say the quiet part out loud — what really drives a successful website project
- Steering the circus: Building an effective website governance and review process
- Write emails people will read
Partner presentations
- Calendaring everywhere all at once
- Digital transformation survival guide: How to make your website replatform a reality
- Event calendars in higher ed: The ultimate selection guide
- Finding out what we’re made of: Uncovering your true identity with limited resources
- From zero to 100 without a crash — can you really move fast and break things when it’s time for a redesign?
- How to build a website truly targeted for prospective students
- Knock knock… Who’s there? ARIA (pronounced Are-EE-uh) … ARIA who? ARIA wanting to learn about ARIA? If so, this session is for you!
- Pantheon roundtable: Open source, open web and our values
- The power of streaming TV for higher education marketers
- Revitalize your CMS: How composability can shed the bloat and make it shine again
- Unlocking the potential of AI models in higher education marketing
Posters
- Cultivating a podcast network for community storytelling
- Cultivating career growth through volunteering
- Getting real on BeReal
- Creating sustainably: How much digital content is enough?
- How Augustana students get an EDGE
- Fourth and goal: Nine ‘not-so higher ed’ marketing trick plays for a BIG marketing win
- Use Red Hat’s open source audio player for better audio accessibility on the web
- Room for rent: Changing the way students engage with the on-campus housing experience
- Leveraging the Trusted Tester for Web Certification to improve Mason’s web accessibility response
- Homepage reality check
- Building a culture of content accountability
- Whose responsibility is it anyway? Creating an accessibility education program for employees
Social media strategy, content and accessibility
- Artificial intelligence, organic insights: AI generated art as a social listening tool
- Crafting an audience-centric approach to crisis management
- Forest for the trees: Growing your evergreen content strategy
- Lessons from Union’s Instagram transformation: Analyzing data, taking risks and celebrating success
- Market like a journalist: How to use reporting skills to improve your content
- Telling the story the U State way: Leveraging owned media
- The terrible teens: How to manage Instagram at 13
- Train gone sorry: Deaf representation on social media
- The troll’s toll: Identifying and managing hostile social media moments
- Unhinged 101: How to reach Gen Z through TikTok
- Your content: The most ignored barrier to education
Web strategy, content and accessibility
- Academic program pages: Phenomenal cosmic power, itty bitty living space
- Accessibility isn’t just for developers and designers
- Building a strategic plan
- Design for storytelling: Building a platform for sharing the lived experiences of race at a PWI
- Future-proof: Investing in user-focused IA strategies in times of volatility
- How to use a design sprint to guide your next big web project
- Open source accessibility tool survey
- Take action! Promoting diversity, equity and inclusion best practices for websites
- VPAT (Voluntary Product Accessibility Template) SOS
- What’s standing between you and a more usable website? Five minutes.
- Why are content management systems so “C.M. Messy?”
Related resources
Link articles
Our own LINK Journal of Higher Education Web Professionals published outstanding recaps and coverage of conference sessions and events.
