Numbers and nudges: Data-driven collaboration and the art of communication in higher ed teams

In the ever changing ecosystem of digital marketing in higher education, understanding the significance of metrics is imperative to success. However, it’s not just about crunching numbers; it’s about fostering collaboration and alignment among admissions, marketing, and web teams to achieve common objectives. By emphasizing the need for cross-team communication and collaboration, attendees will learn […]

Don’t just crunch numbers, set them free: A guide to data empowerment

In a world where data is abundant, organizations must go beyond metrics and KPIs to become truly data-empowered. This session will guide attendees through the shift from data-driven decision making to a data-empowered mindset in the context of higher education marketing. Participants will learn about the importance of making data accessible and relevant to everyone […]

Guide to slide design

What are the elements of an award winning presentation? The content? The delivery? The slide decks? In this session we will explore some principles of good slide design through the lens of past Red Stapler-winning HighEdWeb presentations. Presenter Nikki Massaro Kauffman — Red Hat Shortcode OCS10 Tags