Digital transformation survival guide: How to make your website replatform a reality

Digital transformation is both an imperative and a challenge for every higher education institution. Supporting a wide variety of stakeholder needs, while trying to provide a cohesive user experience for multiple groups of constituents, can slow down or stop attempts to define, build and scale your institution’s digital presence. In this session, we’ll discuss common […]

Don’t just crunch numbers, set them free: A guide to data empowerment

In a world where data is abundant, organizations must go beyond metrics and KPIs to become truly data-empowered. This session will guide attendees through the shift from data-driven decision making to a data-empowered mindset in the context of higher education marketing. Participants will learn about the importance of making data accessible and relevant to everyone […]

Guide to slide design

What are the elements of an award winning presentation? The content? The delivery? The slide decks? In this session we will explore some principles of good slide design through the lens of past Red Stapler-winning HighEdWeb presentations. Presenter Nikki Massaro Kauffman — Red Hat Shortcode OCS10 Tags