Cultivating a podcast network for community storytelling

U.S. podcast listenership is expected to grow to 160 Million in 2023 and over 66 percent of current listeners have a college degree. How can you tap into podcasts to elevate the voices of your institution and support strategic priorities (e.g., fostering DEIB, communicating the value of education, mitigating the enrollment cliff)?

This session covers the following:

  1. The state of higher ed podcasting.
  2. What makes a good podcast show + setting guardrails (for consistency with quality and content).
  3. Cultivating a podcast network to elevate diverse voices and your brand.

This session will include case studies, high-level how-tos and actionable next steps. At the end of the session, you will be able to assess and articulate how podcasts can provide value to your strategic plan, take away a summary of best practices and have actionable next steps to pursue podcasting with your teams.


Robert Li — University FM

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