Level up: Boost engagement with online games

What’s your favorite phone or computer game? If you have ever played or watched someone else play, then you know how engaging a game can be. Using gamification to boost engagement is part of the Cornell alumni marketing team strategy. But, we are a higher ed institution, not a gaming agency! We are challenged to develop online games that are engaging and sustainable and do not exhaust all our resources. After successfully launching three online games, we’ve found a formula that works, and the increase in user engagement is rewarding. In this session, you will see our three games and the engagement data tracked by Google Analytics. You will learn about the whole process and the tech stack, team resources and the developer hours it took to launch each game. The session does not require working knowledge of web development. Whether you are a content creator or web developer, as long as you enjoy a fun little game, you will get some inspiration.


Lin Xue — Cornell University

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