SEO in higher ed

SEO is key to helping your school rank in organic search, but starting a SEO project can be overwhelming.  If you are unsure about where to begin, which tools to use, or how to gauge success? This conversation is designed to jumpstart your SEO efforts. Listen to our experienced panel and ask tailored questions related […]

Chasing likes: Alternative ways to track and measure the success of your owned content

There are countless memes in the social media management sphere making light of the idea of liking your own content with multiple alternative accounts. That’s how we measure success, right? Every click on that heart button is one step closer to the dream. But…what is that dream? Is that post with fifty likes really more […]

Re-aligning your measurement plan, one piece at a time

A measurement plan is a living document that defines which analytics metrics support your communications, marketing, business, or other strategic objectives. It is crucial to keep this document alive by revisiting the measurement planning process. There are several common situations where you should re-align your strategies one big one is the decommissioning of Universal Analytics […]