HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
From the first time they think about attending university, through to their time on campus, and beyond to their lives as members of our alumni community, we want our students to have a positive experience. But measuring that experience is a perennial problem.Sometimes the issue with analytics is that they can exist in isolation, and […]
Welcome address from the Analytics Summit Chair Aaron Baker followed by the keynote from Search Discovery’s Ken Williams and Josh Wilkinson. GA4 is more than just an update. It’s a new approach to analytics that enables businesses to get a more complete view of their customers across multiple devices and channels while respecting their privacy. […]
A large portion of content strategy is more than just driving traffic to a site and expanding your presence. It’s also about making sure the users you already have are presented with the right impactful content at the right points along their journey. Site analytics can offer key insights into how your content is performing […]