Welcome address from the Analytics Summit Chair Aaron Baker followed by the keynote from Search Discovery’s Ken Williams and Josh Wilkinson. GA4 is more than just an update. It’s a new approach to analytics that enables businesses to get a more complete view of their customers across multiple devices and channels while respecting their privacy. […]
A large portion of content strategy is more than just driving traffic to a site and expanding your presence. It’s also about making sure the users you already have are presented with the right impactful content at the right points along their journey. Site analytics can offer key insights into how your content is performing […]
With the introduction of GA4, creating Looker Data Studio dashboards took on a new level of complexity. This presentation shows the gaps between the old and the new process, and offers practical tips on how to manage the transition to using GA4 as your data source. Presenters Alan Etkin — British Columbia Institute of Technology […]