HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Many of us were caught off guard by the GA4 quota limits in LookerStudio, leaving us scrambling to find a solution for GA4 reporting. In this presentation, I’ll take you through my experience of utilizing Google BigQuery to store my GA4 data and the challenges of exporting that data into LookerStudio using queries. Spoiler alert – […]
We know that Google’s E-E-A-T (Experience – Expertise – Authoritativeness – Trustworthiness) criteria are extremely important when it comes to helping your content rank better on search. This session will show you how you can use data from Google Analytics 4 and Search Console to create custom reports and dashboards to identify and monitor strategic […]
Google Analytics 4 enables you to setup and collect any kind of data fields, but there is a major the downside: Google provides very little guidance on what you should collect or how. I’ll show you the events and parameters that Harper College uses, what the data means, how they are setup in Google Tag Manager and GA4, and […]