Level up: Boost engagement with online games

What’s your favorite phone or computer game? If you have ever played or watched someone else play, then you know how engaging a game can be. Using gamification to boost engagement is part of the Cornell alumni marketing team strategy. But, we are a higher ed institution, not a gaming agency! We are challenged to […]

Ad hoc identity management for parents of admitted students

Our goal was to convert our “post-deposit checklist” into a dynamic, personalized online resource that parents as well as students could use. The personalization part meant we needed to provide secure access to parents, who have no identity in our network. We solved this by providing guest accounts in Microsoft Azure that we connected to […]

Two developers and a PM walk into a bar: Lessons learned over libations at last year’s HighEdWeb

This presentation focuses on the benefits of informal communication between developers and project managers, such as increased collaboration, better communication, faster problem-solving and more efficient workflows. We discuss how different roles (developers, project managers, etc.) can work together better by understanding each other’s roles and responsibilities and how effective communication can help bridge gaps in […]