HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

From complaint to compliance: Highland Community College’s journey to website accessibility

In early 2022, Highland Community College was notified by the Office of Civil Rights (OCR) that the Department of Education had received a complaint about the community college’s website lacking the necessary accessibility features to make it usable by people with disabilities. Highland reached an agreement with OCR in April 2022 to make its website […]

Turning data into value: how to make your metrics matter to senior leadership

We will delve into the crucial task of aligning marketing metrics with the business bottom line from a leadership viewpoint. Participants will explore how to select and present metrics that directly influence business outcomes, adopting a leadership mindset to understand what drives strategic decisions. The focus will be on not just interpreting data but advocating […]

Unlocking higher ed web development team capabilities with AI

In this presentation, we will look at the potential of leveraging AI as a tool that enhances developers’ creativity, streamlines the coding process and unlocks new possibilities. From analyzing code structures and proposing solutions, to inspiring developers to think creatively. This talk also touches upon the ethical considerations and limitations associated with leveraging A.I. in […]