What’s standing between you and a more usable website? Five minutes.


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Auditing a website is a big, daunting task. That’s why we’re sharing our five-minute webpage analysis.

This process was created to use with our web editors and student workers during a web redesign project. In this presentation, we will share our exercise of walking through the following elements of a webpage: title, headings, readability, CTA, findability and brand alignment. While none of these topics alone are groundbreaking, putting them on a rubric you can use in five minutes gives you a starting point — instead of being overwhelmed by the urge to start over.

Our aim is to make our pages 10% better in five minutes.

You’ll find that optimizing these six elements of any page can make it more usable, accessible and findable. This process is a quick, easy gut check with the potential to make a big impact.

Near the end of the presentation, we will lead a guided exercise for participants to select a live page from their site and complete this rubric, step-by-step. This will be a practical, hands-on session.


  • Mackenzie Huber — University of Wisconsin-Eau Claire
  • Whitney Tabbert — University of Wisconsin-Eau Claire

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