Artificial intelligence, organic insights: AI generated art as a social listening tool

For thirty days in November 2022, we asked audiences to submit prompts which would then be generated into images using AI tools. Community members submitted prompts in the form of a phrase they would use to describe the school to friends and loved ones. We took those phrases, categorized the ideas expressed into place, academics, community, and tested the pulse of our social media audiences sampled through a wide variety of platforms. We’ll share the promising results of this research, lessons learned from collaborating with an AI art generator and sustainable tactics for including ethical use of AI art generation in your content strategy.


Andrew Cassel — Middlebury College

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