St. John’s University recently unveiled a website refresh, which better showcases its signature student experience in support of recruitment and retention objectives. But the shiny new website product would not succeed without prioritizing strong partnerships, hard conversations and commitment to cultural change — the unseen yet essential underpinnings of any successful marketing effort. In this […]
When designing higher education websites, prospective students are often a key audience, but we’re also balancing the needs of many other audiences. Creating a dedicated admissions website means we can truly focus on the user journey of future students as they research and apply. Over the past three years, OCAD University, Canada’s largest art and […]
What if the real issue isn’t your content management system but how you’re using it? I’ve spent 19+ years of my career thinking about this question, as a technical trainer for CMS authors, and as a developer of CMS authoring interfaces. Attend this session to identify sources of “mess,” and along with some strategies you […]