Say the quiet part out loud — what really drives a successful website project

St. John’s University recently unveiled a website refresh, which better showcases its signature student experience in support of recruitment and retention objectives. But the shiny new website product would not succeed without prioritizing strong partnerships, hard conversations and commitment to cultural change — the unseen yet essential underpinnings of any successful marketing effort. In this […]

Why are content management systems so “C.M. Messy?”

What if the real issue isn’t your content management system but how you’re using it? I’ve spent 19+ years of my career thinking about this question, as a technical trainer for CMS authors, and as a developer of CMS authoring interfaces. Attend this session to identify sources of “mess,” and along with some strategies you […]

The multi-vendor strategy for a comprehensive website redesign

Universities often face a decision of whether or not to hire a single large agency with broad but shallow knowledge of website redesign best practices versus hiring several specialized vendors with expert-level knowledge in one area. These two approaches often come with massively different outcomes, costs and time commitments. Furman University chose the multi-vendor strategy, […]