Getting real on BeReal

Now more than ever, prospective students and their parents are questioning the value of higher education and are searching for authentic ways to see what campus life is really like. To address this issue, the University of Arkansas — Fort Smith has taken a novel approach on the emerging social media platform, BeReal.

BeReal has quickly gained popularity since its launch in July 2022, becoming the No. 1 app on the Apple App Store and attracting 10 million active users as of August. Users receive daily notifications to post their own two-minute videos showcasing their experiences, using the front and back-facing camera.

BeReal provides an interactive experience that goes beyond typical virtual tours, allowing prospective students to engage with real students and gain a better understanding of campus life. On BeReal, a team of student ambassadors at UAFS posts daily updates about their experiences on campus, highlighting the unique aspects of student life in real-time and demonstrating the UAFS difference every day.


Rachel Putman — University of Arkansas-Fort Smith

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