Universities, and the organizations within them, are unlike most institutions. Teams often maintain and disseminate an incredible volume of content to diverse audiences in an often volatile and reactive environment. And as university branding strategies and institutional campaigns come and go, university teams must react and evolve, resulting in shaky information architectures and confusing user experiences. Many higher ed websites become challenging to navigate for visitors and organize for content managers.
After 15+ years working in-house at universities and non-profit research organizations, I know what it’s like to design and manage websites during institutional change, budget cuts, brand campaigns and changes in leadership. In this session, I will share best practices from my UX experience you can apply to your work as a content manager, designer or communications specialist. We’ll discuss activities like developing user types, prioritizing content using user goals and evaluating your information architecture through content mapping and card sorting activities to weatherproof your site for the ever-changing world of higher ed.
Jessica Schillinger — Kalamuna, Inc.
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