Optimizing data collection and capability: Server-side tagging and GA4 modeling

Learn about GTM’s server-side tagging for better data control and combine it with GA4’s modeling to uncover actionable insights even in a privacy-centric future. Presenter Jonathan Carroll — Arizona State University Shortcode B4 Tags

One dashboard to rule them all

This presentation is for dashboard evangelists. It’s for folks who get a kick out of identifying data worth sharing, and figuring out techniques on how to share it with style. While the concepts are platform-agnostic, I’ll be focusing on what you can do with Looker Data Studio. If you’re like me and spend hours honing […]

Welcome and keynote: Leverage AI and analytics to supercharge your content

We all need to create incredible content, put it out on the right channels, and monitor the data to discover the insights to make it as effective as possible. Come get practical examples of how generative AI can help with every part of this process. Learn why content marketing should be a key strategy for […]