75% of higher ed marketers don’t have the budget they need to meet the expectations of leadership. As competition increases and student behaviors shift, you need to be able to do more with less. By creating a solid data foundation, mapping out the student journey, implementing the right marketing strategies at the right time, and […]
In the ever changing ecosystem of digital marketing in higher education, understanding the significance of metrics is imperative to success. However, it’s not just about crunching numbers; it’s about fostering collaboration and alignment among admissions, marketing, and web teams to achieve common objectives. By emphasizing the need for cross-team communication and collaboration, attendees will learn […]
What’s your favorite phone or computer game? If you have ever played or watched someone else play, then you know how engaging a game can be. Using gamification to boost engagement is part of the Cornell alumni marketing team strategy. But, we are a higher ed institution, not a gaming agency! We are challenged to […]