Analytics community group

Join this discussion about using analytics and metrics to support your organization. This group is also active throughout the year: Presenters Kris Hardy — Messiah University Shortcode CG5 Tags

Level up: Boost engagement with online games

What’s your favorite phone or computer game? If you have ever played or watched someone else play, then you know how engaging a game can be. Using gamification to boost engagement is part of the Cornell alumni marketing team strategy. But, we are a higher ed institution, not a gaming agency! We are challenged to […]

Telling the story the U State way: Leveraging owned media

The office of University Marketing and Communication at Utah State University is committed to telling the USU story, elevating our reputation and highlighting our impact through a unified voice. USU faces the same set challenges as many higher ed institutions — fewer traditional media resources, inaccurate or incomplete coverage and the ongoing competition for engagement […]