How many times have we heard, “Let’s just do what we did last year.” In comes the flag! There are some aspects of marketing and consumer behaviors that change almost daily. As strategic and innovative marketing leaders in the higher education field, we have to stay abreast of these dramatic changes to ensure we land the number one draft picks of students. Grab your clipboard and prepare to change the marketing game, one play at a time! Take back the MVP of marketing trophy with confidence.
Camile Turner — University of Kentucky
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