Building a strategic plan

Using the four-step process that is the basis for public relations planning, this session will show you how to create a strategic plan. We will focus on creating a strategic communications plan, but this process can be used for most types of strategic planning.

Creating a written document in this form will not only make you appear intelligent and help organize plans moving forward, but it may actually help you in getting your ideas accepted as you propose projects at your institution. Learning this planning process tool is a life changer for many professionals.


Doug Tschopp — Augustana College

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