Lessons from Union’s Instagram transformation: Analyzing data, taking risks and celebrating success

Has your social media growth slowed or plateaued? At Union College, we saw only incremental growth until we decided to try something completely different. In just three months, we transformed our Instagram strategy, shifting from curated content to authentic, community-generated posts and leveraged a team of content creators and an exploratory approach to build up a catalog of work. We took more risks, posted more frequently, and analyzed our data to see what worked and what didn’t. The results? Anecdotal evidence of success during our giving day and admissions yield periods, as well as a significant boost in engagement and followers overall. Join us to learn how we did it and what lessons we learned along the way.


  • Christen Gowan — Union College
  • Rachel McNeil — Union College

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