Market like a journalist: How to use reporting skills to improve your content

Great marketing content has a lot in common with great reporting. Stories that resonate with our audiences follow the cardinal rule of good feature writing: show, don’t tell. Marketers can apply basic lessons from journalism to create strong content, from editing for accuracy to approaching every topic with curiosity.

This session will offer 10 practical tips for how marketers can use reporting skills — including researching, interviewing and writing — to tell better stories and make great content.


Margaret Hair — University of Kansas

Log in

Please log in to access the recording, slides and other session materials. Paid members have full access to the entire library.

Forgot your password?

New members

HighEdWeb offers several membership classes. Join today as a premium, affiliate, student or institutional member for full access to this session. Become a paid member.