Crafting an audience-centric approach to crisis management

How does your campus define a crisis, and who determines that definition? The key to successfully managing a crisis is having an effective communications plan and intently listening to what your audiences are saying. When campus stakeholders understand their roles and expectations, communications teams can more effectively focus on the important parts. Using social listening, you can provide an audience-centric view of your crisis conversation volume and sentiment across content sources in public spaces online, helping to understand: Is everyone actually talking about this? In this session, you’ll learn the fundamentals of an effective crisis plan, strategies for preparing and managing crises, evaluating events once passed and how social listening can guide your approach.


  • Kelsey Stockton — Campus Sonar
  • Agassy Rodriguez — Campus Sonar

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