Get comfortable with AI

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AI is here to stay. So how can you use it for web content creation? We’ll walk through a project at Harper College to build out a 70+ page career site, and how the AI was used to develop intro copy for each page. We’ll dive into 1) some early experiments/fails, 2) the final winning formula we used for structuring inputs to get consistent outputs, 3) the process used by our student workers to generate a spreadsheet containing attributes, which was then used to generate structured inputs, 4) issues we ran into using the AI and how to get around it, as well as some of the current strengths and limits of AI. We’ll look at some promising traffic/SEO results.


Patrick Kelly — Harper College

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