Are you feeling inundated with countless emails from Google Analytics regarding the migration of your analytics property? Unsure about how to move forward with GA4 implementation? If so, this panel discussion will shed light on the various options available for transitioning to GA4. Engage with knowledgeable panelists from the higher education community and industry experts, […]
Regardless of our job title or department, web analytics play a crucial role. However, with a multitude of audiences, pages and campaigns to track and assess, finding meaningful analytics can be overwhelming. In this panel discussion, we will focus on effectively navigating our web analytics data to discover actionable insights. Presenters Shortcode P2 Tags
A measurement plan is a living document that defines which analytics metrics support your communications, marketing, business, or other strategic objectives. It is crucial to keep this document alive by revisiting the measurement planning process. There are several common situations where you should re-align your strategies one big one is the decommissioning of Universal Analytics […]