GA4 migration

Are you feeling inundated with countless emails from Google Analytics regarding the migration of your analytics property? Unsure about how to move forward with GA4 implementation? If so, this panel discussion will shed light on the various options available for transitioning to GA4. Engage with knowledgeable panelists from the higher education community and industry experts, ask questions, and gain valuable insights to guide you through the GA4 migration process.


  • Joshua Charles — Rutgers Business School
  • Ken Williams — Search Discovery
  • Alex Ahlstrom — SimpsonScarborough

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