Measuring success

Regardless of our job title or department, web analytics play a crucial role. However, with a multitude of audiences, pages and campaigns to track and assess, finding meaningful analytics can be overwhelming. In this panel discussion, we will focus on effectively navigating our web analytics data to discover actionable insights.


  • Lacey Oellerich — Augusta University
  • Aaron Baker — Harvard University
  • Josh Wilkinson — Search Discovery

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