Welcome and keynote: Leverage AI and analytics to supercharge your content

We all need to create incredible content, put it out on the right channels, and monitor the data to discover the insights to make it as effective as possible.

Come get practical examples of how generative AI can help with every part of this process.

  • Learn what AI tools can be used to help with getting your content distributed to right channels.
  • Discover how generative AI tools can help with data aggregation and analysis to inform your optimization strategy.
  • Learn how to ethically and safely create content.

Learn why content marketing should be a key strategy for your institution, and how you can leverage generative AI and data to increase the efficiency and effectiveness of your content marketing in the creation, distribution and optimization phases.


Brian Piper — University of Rochester

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