The HighEdWeb 2023 Analytics Summit focused on how to use analytics more effectively in our work on college and university campuses. The one-day online event was held April 25, 2023.
Presentations and video content are restricted to current institutional, professional-premium, affiliate and student members. Become a member.
Welcome and Keynote: GA4 — What? Why? How?
GA4 is more than just an update. It’s a new approach to analytics that enables businesses to get a more complete view of their customers across multiple devices and channels while respecting their privacy. In this keynote, Ken Williams and Josh Wilkinson discuss the potential impact of this update on your institution’s analytics strategy.