How to create data-inspired content pillars

We know that Google’s E-E-A-T (Experience – Expertise – Authoritativeness – Trustworthiness) criteria are extremely important when it comes to helping your content rank better on search. This session will show you how you can use data from Google Analytics 4 and Search Console to create custom reports and dashboards to identify and monitor strategic keyword performance and to better structure your content for maximum search performance for those key strategic terms.


Brian Piper — University of Rochester

Log in

Please log in to access the recording, slides and other session materials. Paid members have full access to the entire library.

Forgot your password?

New members

HighEdWeb offers several membership classes. Join today as a premium, affiliate, student or institutional member for full access to this session. Become a paid member.