There are countless memes in the social media management sphere making light of the idea of liking your own content with multiple alternative accounts. That’s how we measure success, right? Every click on that heart button is one step closer to the dream.
But…what is that dream? Is that post with fifty likes really more successful than that one with five?
Can your most impactful post get no likes at all? (spoiler alert: I’m going to argue yes).
In this session, we’ll examine some of the way that you can track and measure the success of your owned content. In addition to some of the different metrics that you can use to accomplish this goal, we’ll also look at how you can break down and track your content to identify how it is (or isn’t) helping you to execute your social media strategies…and what to do about it. Lastly, we’ll also talk about how you can combine these two methods together to supercharge your internal insights and take your content to the next level.
Darron Bunt — Campus Sonar
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