You’ve already heard the buzzwords: “Social listening.” “Influencers.” “Content marketing.” But what does all that actually look like in practice? In this session, the Utah State University social media team will walk you through the step-by-step process of how it mashed those buzzwords together to make one introverted student’s dream come true, leveraging it into […]
Have you ever wanted to start a podcast but don’t know where to begin? Do you have a podcast but want to improve its performance? Gavin Kelly and Tom Soto from Louisiana Tech University will teach you lessons learned from buying equipment, changing formats and pivoting on the resulting data to grow a follower base. Presenters […]
In the Summer of 2020, the UC Davis Graduate School of Management’s Action for Diversity committee created a “21-Week Anti-Racism Challenge” for staff, students and the community. Headed by our Chief Diversity Officer, and backed by our Marketing and Communications department, staff at UC Davis’ Graduate School of Management developed an action plan to promote […]