You might not think promoting your university on social media has much in common with promoting the latest superhero TV show, but you’d be surprised. In the past year, J.S. Stansel left his job in higher ed to work as a social media manager in the entertainment industry; working on social media for TV series, Twitch […]
Authenticity is the higher education communicator’s white whale. We chase it over oceans of data and posts and sentiment – but the truth is, the most authentic content a university can produce comes from the folks on the ground—the students. Good or bad, positive or negative, our students lead perception about our institutions in ways […]