Storytelling is one of the oldest forms of communication in the world. Modern science has shown that stories affect us deeply neurologically and psychologically — helping us to solve problems, experience pleasure, provide pattern, provide order and assimilate into society. In short, humans are wired for story. Storytelling also plays a significant role in helping […]
Campus marketing and communications professionals are challenged to differentiate a brand in a sea of sameness. And yet, when it comes to social media (the largest source of online conversation about colleges and universities), most publish very similar content in search of improving the same metrics that don’t reflect brand priorities. It wasn’t always this […]
You might not think promoting your university on social media has much in common with promoting the latest superhero TV show, but you’d be surprised. In the past year, J.S. Stansel left his job in higher ed to work as a social media manager in the entertainment industry; working on social media for TV series, Twitch […]