Web experience personalization can go a long way toward kinder, inclusive and more hospitable design — or it can go the other way, making our institutions feel overly salesy. But how does personalization work? What does it mean? And do our prospects even use our institutional website like they use Amazon? The better we understand what […]
Let’s face it, not everyone “writes good.” Poor writing plagues many higher education websites. Learn the basics of how to use plain language and active voice to translate (often long-winded) Ph.D.-level writing into easy-to-follow content. This session will step you through several examples of tech writing best practices that will step up your online writing game. […]
Support for Dark Mode is an emerging expectation for users of websites. The technology, designed to aid in entering sleep cycles and provide a more readable alternative for some visual conditions, is now consistently supported in operating systems and browsers, and is implemented on five of the top ten highest-traffic websites in the U.S. And […]