Telling the story the U State way: Leveraging owned media

The office of University Marketing and Communication at Utah State University is committed to telling the USU story, elevating our reputation and highlighting our impact through a unified voice. USU faces the same set challenges as many higher ed institutions — fewer traditional media resources, inaccurate or incomplete coverage and the ongoing competition for engagement […]

The terrible teens: How to manage Instagram at 13

Instagram has evolved a lot from it’s founding days as a feed-based photo sharing platform. We now have stories, reels, live and highlights to manage and explore. You need a good strategy to guide your Instagram presence and create solid growth. As a college, the primary audiences for your Instagram are prospective students, current students […]

Keynote: The Mythology of Design Systems

Design systems have dominated web design conversations for a few years. Just as there’s no one way to make a website, there is no one way to make a design system. Unfortunately, this has led to a lot of misconceptions around the creation and impact of this increasingly important tool. Do any of these sound […]