Tired of feeling like a robot responding to the same recruitment questions over and over again? Who needs a cape when you have AI to help you conquer your communications goals? From chatbots with smart auto-replies to brainstorming the most captivating email subject lines to landing those helicopter parents — you don’t have to be […]
The EdPlus team at ASU leverages various machine learning models to meet the goals of different departments while serving prospective and current students. Our comprehensive web behavior data is used to power enrollment propensity models that output a lead score for each prospect who expresses an interest in ASUOnline. Qualitative data from surveys, calls, SMS […]
Universities often face a decision of whether or not to hire a single large agency with broad but shallow knowledge of website redesign best practices versus hiring several specialized vendors with expert-level knowledge in one area. These two approaches often come with massively different outcomes, costs and time commitments. Furman University chose the multi-vendor strategy, […]