The multi-vendor strategy for a comprehensive website redesign

Universities often face a decision of whether or not to hire a single large agency with broad but shallow knowledge of website redesign best practices versus hiring several specialized vendors with expert-level knowledge in one area. These two approaches often come with massively different outcomes, costs and time commitments. Furman University chose the multi-vendor strategy, […]

Creating tomorrow’s developers by training them as student content editors today

Problem statement The University of Tennessee at Chattanooga, like most others, has a limited web staff of only three web developers. For years, there was only one, and only within the last three has hired two more. The influx of requests for editing content, images and redesigns on internal college pages has been unsustainable for […]

Emergency-preparedness for your communications team

LIke coming up with a fire escape plan or buying car insurance, you do it hoping you’ll never have to use it. But with any emergency or crisis, you’ll want to be well-prepared, especially if you community relies on your efforts for communication updates. I’ll lead a presentation and interactive discussion on: Presenter Suzanne Dergacheva […]