Two developers and a PM walk into a bar: Lessons learned over libations at last year’s HighEdWeb

This presentation focuses on the benefits of informal communication between developers and project managers, such as increased collaboration, better communication, faster problem-solving and more efficient workflows. We discuss how different roles (developers, project managers, etc.) can work together better by understanding each other’s roles and responsibilities and how effective communication can help bridge gaps in […]

The multi-vendor strategy for a comprehensive website redesign

Universities often face a decision of whether or not to hire a single large agency with broad but shallow knowledge of website redesign best practices versus hiring several specialized vendors with expert-level knowledge in one area. These two approaches often come with massively different outcomes, costs and time commitments. Furman University chose the multi-vendor strategy, […]

Creating a support group for marketing folks in a non-marketing world

The success of any organization depends on the effective management of its teams. However, silos can often develop within teams, creating barriers to communication and collaboration. Our Student Affairs Marketing and Communications team grew exponentially in the past year — from 0.5 to 6 members and each with a different reporting structure — which presented […]