Universities, and the organizations within them, are unlike most institutions. Teams often maintain and disseminate an incredible volume of content to diverse audiences in an often volatile and reactive environment. And as university branding strategies and institutional campaigns come and go, university teams must react and evolve, resulting in shaky information architectures and confusing user […]
“Governance” sounds like work. Like bureaucracy. Like “no.” It doesn’t have to be this way. Governance is most effective when it looks like help and sounds like “yes.” Governance should be empowering, enlightening, supportive of goals and flexible enough to allow innovation. But where do you start? How do you go from the Wild Wild […]
AI is here to stay. So how can you use it for web content creation? We’ll walk through a project at Harper College to build out a 70+ page career site, and how the AI was used to develop intro copy for each page. We’ll dive into 1) some early experiments/fails, 2) the final winning […]