As a parent of a high school student, we are deep in the throes of admissions communications. The accelerating wave of digital content is increasing the energy demands on an already overextended planet. There is a perception that digital is less environmentally costly than cutting down trees for paper. Yet the energy costs for our […]
U.S. podcast listenership is expected to grow to 160 Million in 2023 and over 66 percent of current listeners have a college degree. How can you tap into podcasts to elevate the voices of your institution and support strategic priorities (e.g., fostering DEIB, communicating the value of education, mitigating the enrollment cliff)? This session covers […]
How many times have we heard, “Let’s just do what we did last year.” In comes the flag! There are some aspects of marketing and consumer behaviors that change almost daily. As strategic and innovative marketing leaders in the higher education field, we have to stay abreast of these dramatic changes to ensure we land […]