Chances are — if you’re doing web analytics — you’re using Google Universal Analytics. It’s one of the most ubiquitous tools in digital analytics today. But as of next year, Google will sunset Universal Analytics and upgrade to Google Analytics 4. This shift does not simply represent a new iteration of the old familiar tool […]
Google Analytics is changing. Universal Analytics will stop gathering new data mid-2023. Will your institution be ready? Learn what’s changing and why, what it means for your measurement strategy and how to create a UA-to-GA4 transition plan. Presenter Tyler Schroeder — RBA Consulting Shortcode AAI2 Tags
Before you update your website, there are key data elements you should research before creating content, optimizing content or writing any code. This session will show you how to avoid several critical flaws that many websites suffer from, including: Investing time and resources into a site that doesn’t support institutional strategies. Losing large amounts of […]