Many universities and institutions execute media campaigns in the hopes of generating enrollments. It is very common for enrollments to occur weeks, if not months after a click. Additionally, many platforms have a limited attribution lookback window that is much shorter than typical enrollments. Because of this, most institutions have media campaigns optimizing towards a […]
Going through years and years of “nameless conversions,” “huge impressions” and “they sent us 10,000 clicks!” the definite answer of how many students enrolled from that campaign was never answered. We went through various CRM’s and eventually stopped looking at those platforms for a solution. Learn how Lasell University can pinpoint ROI from click to deposit. Presenter […]
Chances are — if you’re doing web analytics — you’re using Google Universal Analytics. It’s one of the most ubiquitous tools in digital analytics today. But as of next year, Google will sunset Universal Analytics and upgrade to Google Analytics 4. This shift does not simply represent a new iteration of the old familiar tool […]