Social media metrics that matter: telling your story to a non-social savvy audience

While social media has become ingrained into most people’s lives, explaining analytics to those that aren’t in the back end of different platforms on a day-to-day basis can be difficult. Social media analytics in the higher ed space can be especially challenging and complex due to a common lack of resources on social teams and […]

1M pages, 1K+ collaborators, 1 .edu: the new

Learn how Arizona State University created an inclusive process with their community of developers, designers, writers, communicators, marketers, vendors and stakeholders to overhaul through their Web Standards 2.0 project. The project included content strategy, search engine optimization, user experience, accessibility, data, search, navigation and elevating the articulation of the ASU brand. Outcomes included a […]

Metrics that measure up

No matter our job title or department, performance metrics are important — mandatory even. But with so many ways to track and measure everything we do, applying metrics to our work can be overwhelming. How do we quantify progress? How do we show impact? What’s more, how do we report the value of our work […]