By the numbers: building a flexible reporting framework with Google Data Studio

From senior leadership to page editors, everyone says they want access to website analytics. But how do you share web stats in a way that’s useful — without overwhelming your audience or wasting your time building reports that nobody reads? At Purdue University Northwest, we’ve used Google Analytics and Google Data Studio to build a […]

Optimizing media campaigns by machine learning and 1st-party data

Many universities and institutions execute media campaigns in the hopes of generating enrollments. It is very common for enrollments to occur weeks, if not months after a click. Additionally, many platforms have a limited attribution lookback window that is much shorter than typical enrollments. Because of this, most institutions have media campaigns optimizing towards a […]

Marketing ROI — in pursuit of the holy grail

Going through years and years of “nameless conversions,” “huge impressions” and “they sent us 10,000 clicks!” the definite answer of how many students enrolled from that campaign was never answered. We went through various CRM’s and eventually stopped looking at those platforms for a solution. Learn how Lasell University can pinpoint ROI from click to deposit. Presenter […]