Google’s Universal Analytics retirement: your guide to transitioning from UA to GA4

Google Analytics is changing. Universal Analytics will stop gathering new data mid-2023. Will your institution be ready? Learn what’s changing and why, what it means for your measurement strategy and how to create a UA-to-GA4 transition plan.


Tyler Schroeder — RBA Consulting

Log in

Please log in to access the recording, slides and other session materials. Paid members have full access to the entire library.

Forgot your password?

New members

HighEdWeb offers several membership classes. Join today as a premium, affiliate, student or institutional member for full access to this session. Become a paid member.