Presenters Lacey Oellerich — Augusta University Description This presentation highlights the importance of collecting and measuring communications and marketing data to support your team and ultimately reach your institution’s goals. Here we will touch on the “what”, the “why” and the “how” while examining data tracking examples and strategy evolution over time based on key insights. […]
Tag: web analytics
Presenters Melissa Beaver — NewCity Description Heatmapping is a powerful analytics tool that can provide insight into what users do on your webpages. Using a colored visualization method, you can see where and how users are engaging with your page — including where people are and aren’t clicking, where they might be focusing their attention […]
Presenters Aaron Baker — Harvard University Description To promote our university news site, the Harvard Gazette, we send a daily email to about 300K subscribers. Since October, 2021, we started to notice a steady increase in our average open rate. Maybe you have seen this increase too, with your own email campaigns. In this presentation […]