Why and How to Add Heat Mapping to Your Analytics Toolkit


Melissa Beaver — NewCity


Heatmapping is a powerful analytics tool that can provide insight into what users do on your webpages. Using a colored visualization method, you can see where and how users are engaging with your page — including where people are and aren’t clicking, where they might be focusing their attention via mouse movement, and how far down the page they’re scrolling.

This visual tool, when used correctly, reveals critical user behaviors that can help you create more effective content. It can be especially useful in helping stakeholders understand site usage patterns at a glance.

In this presentation, Melissa will share:

  • Why you should be using heatmapping tools.
  • An overview of the tools out there (like HotJar and CrazyEgg).
  • How to interpret and read a heatmap.
  • How to complement heatmapping with analytics data.

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