Using Data to Drive Your Communications and Marketing Strategy


Lacey Oellerich — Augusta University


This presentation highlights the importance of collecting and measuring communications and marketing data to support your team and ultimately reach your institution’s goals. Here we will touch on the “what”, the “why” and the “how” while examining data tracking examples and strategy evolution over time based on key insights. Audiences will also receive tips on how to get started building their own data reports if they are not currently implementing any kind of data collection method.

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