Authenticity is the higher education communicator’s white whale. We chase it over oceans of data and posts and sentiment – but the truth is, the most authentic content a university can produce comes from the folks on the ground—the students. Good or bad, positive or negative, our students lead perception about our institutions in ways […]
We actively ask some of the most vulnerable populations in the world to willingly give a precious resource — their personal data — to a company that’s proven time and time again it can not be trusted with that data. Meta’s products Facebook and Instagram are known to harm the mental health of teenagers, be […]
At the conclusion of Iowa’s multi-year brand research initiative, they were all set: they had a logo, brand identity, resources for writing in the brand voice¦but they realized they couldn’t launch their new brand identity without redoing the front door to the university: uiowa.edu. Last updated a decade previously, the new website needed to shift […]