HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Communicating civic engagement in a polarized landscape

In today’s world, effective communication of civic engagement initiatives is more crucial than ever. This session aims to explore strategies for navigating the complexities of communicating civic engagement on campuses in a landscape rife with political polarization. From fostering inclusive dialogue to leveraging digital platforms, we’ll delve into communication and design approaches that can inspire […]

Avoiding the “link in bio” trap: Different content for different social channels

Social media tools make it all too easy to create content once and automatically share it to every social media outlet imaginable. As convenient as that sounds, it doesn’t take full advantage of the strengths of each platform, it doesn’t show your message in the best possible light and it’s downright disrespectful to your followers […]

Lightning strikes twice: Building content strategy around an unexpected success

What do you do when you discover you’ve inadvertently created a blog post that receives top organic search traffic month after month? If you’re the Marketing and Communications team at Purdue University Northwest, you see if you can build the blueprints to do it again. We took that post and paired it with student search […]