In this session, I’ll showcase the strategies that have led to explosive growth in an extremely tricky platform. In the past year, the Northeastern University TikTok channel has become our fastest-growing platform. Our follower count has grown by over 300% since March 2022, while our views and engagements are each up over 500%. This growth […]
Has your social media growth slowed or plateaued? At Union College, we saw only incremental growth until we decided to try something completely different. In just three months, we transformed our Instagram strategy, shifting from curated content to authentic, community-generated posts and leveraged a team of content creators and an exploratory approach to build up […]
“Train gone sorry” is a sign language idiom used by Deaf people that is akin to “missing the boat.” There is an abundance of Deaf and DeafBlind people and communities on social media — and this includes content creators, influencers, social media managers, organizations and schools. However, these groups are often misrepresented, marginalized or downright […]