When designing higher education websites, prospective students are often a key audience, but we’re also balancing the needs of many other audiences. Creating a dedicated admissions website means we can truly focus on the user journey of future students as they research and apply. Over the past three years, OCAD University, Canada’s largest art and […]
Pantheon co-founder Josh Koenig invites interested parties to share perspectives on how we respond when the technologies we create and the open web we build are used in ways that don’t align with our principles. This session will be led by a member of the HighEdWeb community, and Board members will be present to ensure […]
With 86% of U.S. education-intenders watching ad-supported CTV/OTT, streaming TV is a compelling and effective advertising channel for higher education institutions — with its proven abilities to deliver precision targeting and outcomes-based measurement. Recognizing this shift, higher education institutions are increasingly turning to CTV advertising to effectively reach and enroll students. In this talk, we’ll […]