Steering the circus: Building an effective website governance and review process

You know your CMS top to bottom… but how do you manage all the people with “big plans” for your website? We’ll discuss tips and best practices for building a flexible and effective governance framework, one that can handle everything from a VC with ideas about the top nav to web editors armed with 80-page […]

Write emails people will read

Do people read emails anymore? Yes — they do. But not the way you think. This talk will show you exactly how to write subject lines, optimize your links and lay out your email copy so your message gets across. Presenter Day Kibilds — Ologie Shortcode OCS8 Tags

Know your role: Career paths in higher ed marketing

Did you grow up dreaming of a career in higher education? Neither did we! Join this career discussion with members of Ashley Budd’s “MegaTeam” as she unpacks the various roles that shape each of our unique career paths. Learn specialized networking tactics, how to identify career-making projects and which roles at your institution might shape […]