With so many teams facing time, resource and budget issues, making your marketing efficient and effective is critical. But aside from vanity metrics on social or click through rates in emails, how can you really determine which of your marketing efforts are doing the most for you? How can you decipher your Google Analytics data […]
While social media has become ingrained into most people’s lives, explaining analytics to those that aren’t in the back end of different platforms on a day-to-day basis can be difficult. Social media analytics in the higher ed space can be especially challenging and complex due to a common lack of resources on social teams and […]
Google Analytics is changing. Universal Analytics will stop gathering new data mid-2023. Will your institution be ready? Learn what’s changing and why, what it means for your measurement strategy and how to create a UA-to-GA4 transition plan. Presenter Tyler Schroeder — RBA Consulting Shortcode AAI2 Tags